Corporate image and human nature
Companies are complex organisms in which all key components are human beings. That’s why restructuring an organisation always means developing its employees’ attitudes, functions and habits. The efficient strategic re-orientation of an entire corporation (or parts of it) so as to produce lasting change inevitably requires an ear for the particular characteristics of the human actors involved. After its staff, a company’s second most important resource is its knowledge base and expertise. Winning the day means coming up with the best possible argument, both professionally and objectively. Because skill is worth more than a title.